Tag Archives: Facebook

How not to do damage limitation on Facebook

Facebook damage limitationThis morning’s question is this: You’re a major corporation. One of your customers suffers the tragic loss of a child. What do you do?

The supplemental is this: Suppose your response to question one isn’t great. The customer is frustrated and now the story is going viral on Facebook. Real-time damage limitation is needed. Your actions in the next few minutes can either enhance or damage your reputation. What do you do now?

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