Every generic brand video you’ve ever seen

I just saw this courtesy of David Meerman Scott, and I had to share it with you:

It’s a very funny parody of every generic brand video you’ve seen in the last ten years, created using stock video clips and with the mandatory serious voice over and wistful AOR soundtrack underneath. It punches straight at the target.

However, it’s being used to promote Dissolve, which is a company dealing in stock video footage. With the current trend towards authentic storytelling and away from stock images and footage, the providers of that material find their business model coming under pressure. How clever of Dissolve to respond by using humour and their own material as a way of promoting it.