Mary Meeker of KPCB has become known as the “Queen of the Internet”, and her 2015 report is out. This takes a snapshot of the Internet and how the world is using it. It’s always worth a read, although at nearly 200 slides, it’s a deck that takes some work to absorb. We’ve had a look, and here were the highlights for us:
- Note to Advertisers – what are you doing in print? There’s a mobile opportunity waiting for you! Advertising spend is now broadly aligned with user eyeball time across a number of sectors. The two big exceptions? Print, where spend vastly outweighs eyeball time, and mobile where the opposite is true. We’re not surprised at the print spend – print advertising is the most aggressively marketed, still. However, the opportunity is there in mobile, for all to see. Note to marketers? Mobile is where the opportunity is. PS If that’s news to you, look for another job.
- Note to Governments – The Internet is for you too! Internet use is commonplace for individuals and businesses, but in some sectors – we’re looking at you, governments – the Internet is still more about potential than about achievement. There are vast efficiencies and transformations waiting to happen. Governments, take note.
- Educators, you too. The problem with many teacher led programmes and other certifications is they are out of date too quickly. As the pace of change in the world accelerates, Internet delivery is crucial in keeping training and education up to date and relevant.
- Europe is missing out! The top 20 Internet companies by market value includes no European organisations. The breakdown: USA 11, China 6, Japan 2, Korea 1.
- Transformation of enterprise software: Moving from automating existing work tasks, to transformation of those tasks and the work itself. Driven by our consumer app and software experiences, which we now want to use in the workplace.
- Security: 20% of breaches are from lost or stolen mobile devices, over 20% are from insiders, and in nearly 7 of every 10 cases, the victim did not discover the attack, the discovery was by a third party. Security is still a big issue.
There are many more insights in the report, which is available here: http://www.kpcb.com/internet-trends