From The Independent in the UK:
‘There was a simpler time, a time when potato snacks were shaped like smiley faces, leaving only an aftertaste of faint nostalgia and plastic.
‘But those days are gone, now Birdseye are producing potato hashtags and potato @ symbols and calling them Mashtags.
‘”The addition of Mashtags to our food range is an exciting development for Birds Eye. Social media is all about conversation and we’re confident Mashtags will resonate across various groups of people,” said Pete Johnson, senior brand manager at Birds Eye.
‘Resonate. With an oven-baked potato product. Continue reading
My blog post about Peter Fitchett caused me to look at EE’s use of social media. My conclusion is that EE is getting it badly wrong on social media. Let’s try to help them get it right.
My blog about Peter Fitchett is a story evolving in real time, and I have followed developments with interest. As this morning wore on, the lack of anything from EE on Peter’s feed caused me to go look at EE’s Facebook feed and what I found fascinated and horrified me in equal measure.
This morning’s question is this: You’re a major corporation. One of your customers suffers the tragic loss of a child. What do you do?
The supplemental is this: Suppose your response to question one isn’t great. The customer is frustrated and now the story is going viral on Facebook. Real-time damage limitation is needed. Your actions in the next few minutes can either enhance or damage your reputation. What do you do now?