Mary Meeker of KPCB has become known as the “Queen of the Internet”, and her 2015 report is out. This takes a snapshot of the Internet and how the world is using it. It’s always worth a read, although at nearly 200 slides, it’s a deck that takes some work to absorb. We’ve had a look, and here were the highlights for us:
Note to Advertisers – what are you doing in print? There’s a mobile opportunity waiting for you! Advertising spend is now broadly aligned with user eyeball time across a number of sectors. The two big exceptions? Print, where spend vastly outweighs eyeball time, and mobile where the opposite is true. We’re not surprised at the print spend – print advertising is the most aggressively marketed, still. However, the opportunity is there in mobile, for all to see. Note to marketers? Mobile is where the opportunity is. PS If that’s news to you, look for another job.
Note to Governments – The Internet is for you too! Internet use is commonplace for individuals and businesses, but in some sectors – we’re looking at you, governments – the Internet is still more about potential than about achievement. There are vast efficiencies and transformations waiting to happen. Governments, take note.
Educators, you too. The problem with many teacher led programmes and other certifications is they are out of date too quickly. As the pace of change in the world accelerates, Internet delivery is crucial in keeping training and education up to date and relevant.
Europe is missing out! The top 20 Internet companies by market value includes no European organisations. The breakdown: USA 11, China 6, Japan 2, Korea 1.
Transformation of enterprise software: Moving from automating existing work tasks, to transformation of those tasks and the work itself. Driven by our consumer app and software experiences, which we now want to use in the workplace.
Security: 20% of breaches are from lost or stolen mobile devices, over 20% are from insiders, and in nearly 7 of every 10 cases, the victim did not discover the attack, the discovery was by a third party. Security is still a big issue.
There are many more insights in the report, which is available here: http://www.kpcb.com/internet-trends
Day one of Inbound 2014 yesterday. Here are five moments of insight from the day:
Marketing is simple: “Figure out what’s working and do more of it.” – Hiten Shah
Learn to type faster. Pencils are better for taking notes. Keyboards are better for capturing ideas as you generate them. If you type faster, you capture your ideas as you have them and you produce better work. – Clive Thomson
Our body chemistry means that acts of selfishness and acts of selflessness cause different reactions in us that we can’t control. Great leadership requires acts of selflessness. From such acts we get true leadership and an enabling culture. A good example is the marine culture, where leaders eat last. – Simon Sinek.
You can’t outspend a giant, but you can out-think, out-teach, and out-help therm. How do you do that? Recruit great people. If you want to get good at growth you need to get great at recruting. – Dhamesh Shah
“Hubspot is now in the CRM business.” – Brian Halligan
..and in best Guy Kawasaki style, here a bonus picture insight. This is Craig from Struto, educating me in the weirdest Vodka Martini I have ever had.
Guy Kawasaki opened Inbound 2014 tonight with a presentation on the lessons he learned in two spells at Apple working closely with the late and great Steve Jobs. In his relaxed and confident style, Guy identified ten lessons which he shared with an appreciative audience. Along the way he gently ribbed Microsoft and Dell, among others.
Guy identified that the world changes when people move to a new curve, rather than trying to improve the existing curve. He illustrated the point beautifully by talking about the supply of ice for domestic use, which moved from ice farming 120 years ago, to (new curve) ice factories 90 years ago, to (new curve again) the domestic refrigerators 60 years ago. As he pointed out, despite their dominance in ice manufacturing, none of the ice factories got into domestic refrigerator manufacturing.
‘There was a simpler time, a time when potato snacks were shaped like smiley faces, leaving only an aftertaste of faint nostalgia and plastic.
‘But those days are gone, now Birdseye are producing potato hashtags and potato @ symbols and calling them Mashtags.
‘”The addition of Mashtags to our food range is an exciting development for Birds Eye. Social media is all about conversation and we’re confident Mashtags will resonate across various groups of people,” said Pete Johnson, senior brand manager at Birds Eye.
I very much enjoyed this summit which took place in London on 14th October 2013. We had a range of speakers starting with Hubspot CEO Brian Halligan and concluding with Mumsnet co-founder Carrie Longton. Frank Belzer discussed the evolving implications for sales organisations of inbound marketing (of which more at a later date), and Doug Kessler talked with humour and much knowledge about content (“steal it, from far away.”) Continue reading →
My blog post about Peter Fitchett caused me to look at EE’s use of social media. My conclusion is that EE is getting it badly wrong on social media. Let’s try to help them get it right.
My blog about Peter Fitchett is a story evolving in real time, and I have followed developments with interest. As this morning wore on, the lack of anything from EE on Peter’s feed caused me to go look at EE’s Facebook feed and what I found fascinated and horrified me in equal measure.
This morning’s question is this: You’re a major corporation. One of your customers suffers the tragic loss of a child. What do you do?
The supplemental is this: Suppose your response to question one isn’t great. The customer is frustrated and now the story is going viral on Facebook. Real-time damage limitation is needed. Your actions in the next few minutes can either enhance or damage your reputation. What do you do now?
There’s been lots of talk about this Apple ad recently including this piece in Forbes and lots of discussion on social media. I’ve even had Twitter dialogue with the legendary Tom Peters about it. It’s safe to say that it has caused a stir.
There’s lots about this ad that is interesting. What’s most interesting for me is the strapline on the ad – Designed by Apple in California.
My first reaction to the Microsoft-Nokia announcement: This very much feels like two organisations hugging each other to stay warm against the cold winds of reality.
Both have lost their way from positions of incredible market dominance a decade ago, and it looks like each is turning to the other for rescue. Yet they’ve had a partnership for some time, and it hasn’t made the necessary waves. So why does anybody think it might work now?